Maximilian Büsser is a transformative figure in the Swiss watch industry, renowned for his innovative approach and dedication to creativity. His journey, characterized by serendipitous encounters and bold ventures, has significantly impacted horology, particularly through his brand MB&F (Maximilian Büsser & Friends).
The Beginnings of a Visionary
Büsser’s entry into the world of horology was somewhat accidental. While studying engineering at Lausanne, a chance meeting with Henry-John Belmont of Jaeger-LeCoultre shifted his career path. He joined Jaeger-LeCoultre and played a pivotal role in its revival during a challenging period for mechanical watches (Wikipedia) (SuperyachtStories). Later, as CEO of Harry Winston Rare Timepieces, Büsser launched the Opus series, a groundbreaking collaboration with independent watchmakers that dramatically increased the company’s revenue and visibility (Wikipedia) (Phillips).
Founding MB&F: A New Paradigm
In 2005, driven by a desire for creative freedom, Büsser founded MB&F. The brand stands out for its focus on “Horological Machines,” which blend art and engineering into kinetic sculptures. These pieces are more than just timekeepers; they are expressions of Büsser’s personal experiences and passions (SuperyachtStories) (aBlogtoWatch). MB&F’s ethos revolves around collaboration, with each project bringing together some of the greatest minds in the industry to create unique and innovative timepieces (Boulevard) (Crown & Caliber Blog).
Innovative Designs
MB&F is known for its unconventional designs. The Horological Machines, inspired by elements like spaceships and classic cars, are particularly avant-garde. For example, the HM8, inspired by the Can-Am race car championship, features titanium hand-polished roll bars and a sapphire-clad engine bay (Crown Watch Blog). The Legacy Machines, on the other hand, pay homage to traditional watchmaking but with a modern twist, showcasing Büsser’s appreciation for horological history while pushing boundaries (Phillips) (Maximilian Büsser and Friends).
The Power of Collaboration
Collaboration is at the heart of MB&F. Büsser has worked with notable figures in the watch industry, including Stephen McDonnell, Kari Voutilainen, and Alain Silberstein. These collaborations result in unique creations, blending different expertise and artistic visions. For instance, the partnership with French jeweler Emmanuel Tarpin led to the creation of unique iterations of the Legacy Machine FlyingT, showcasing the fusion of diverse artistic styles (Boulevard) (Crown & Caliber Blog). MB&F also collaborates with brands like H. Moser & Cie and Bulgari, as well as legacy maisons like L’Epée 1839 for futuristic clocks and music boxes (Boulevard) (Maximilian Büsser and Friends).
Impact on the Industry
Büsser’s influence extends beyond MB&F. His innovative approach and emphasis on artistic expression have challenged the conventional norms of the Swiss watch industry. By prioritizing creativity over mass production, MB&F has carved out a niche market that appeals to collectors and enthusiasts who appreciate the blend of art and horology. This approach has inspired other independent watchmakers to explore more creative and unconventional designs (Wikipedia) (Phillips).
Future Directions
Looking ahead, Büsser plans to continue pushing the boundaries of watch design with new Horological Machines and collaborations. His vision for MB&F is to remain a small, creative team that produces limited, high-quality pieces that resonate with collectors. Despite the challenges, Büsser remains committed to innovation and artistic expression, ensuring that MB&F continues to surprise and delight the watchmaking world (SuperyachtStories) (Maximilian Büsser and Friends).
Maximilian Büsser’s role in the Swiss watch industry is a testament to the power of creativity and collaboration. Through MB&F, he has shown that horology can be as much about art as it is about timekeeping, influencing the industry and inspiring future watchmakers. His journey underscores the importance of following one’s passion and the impact of innovative thinking on traditional industries.
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