Basel Tales of Time and Craft
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Read more: Multi-Axis Tourbillons: The Pinnacle of Swiss Watchmaking
The tourbillon, an exquisite horological complication, has long fascinated watch enthusiasts and collectors. Originating in the late 18th century by the ingenious Abraham-Louis Breguet, the tourbillon was designed to counteract the effects of gravity on pocket watches. Fast forward to the 21st century, and we find ourselves marveling at the complexity and beauty of multi-axis…
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Cyril Brivet-Naudot: Master of Traditional and Modern Swiss Watchmaking
Read more: Cyril Brivet-Naudot: Master of Traditional and Modern Swiss WatchmakingPreserving Tradition in a Modern World Cyril Brivet-Naudot stands out in the Swiss watch industry for his unwavering commitment to traditional watchmaking techniques. Born into a family with a rich watchmaking heritage, Brivet-Naudot developed a passion for the craft early on. He pursued formal education in watchmaking at the Lycée Edgar Faure in Morteau, France,…
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Rolex in the Digital Age: Tradition Meets Innovation
Read more: Rolex in the Digital Age: Tradition Meets InnovationRolex, a symbol of timeless elegance and precision, has seamlessly integrated digital transformation into its operations, preserving its heritage while innovating for the future. This article explores various facets of how digitalization impacts Rolex, from production processes to customer engagement, ensuring the brand remains at the forefront of the luxury watch industry. Integrating Technology in…